Pink October: Breast Cancer Awareness Month
Scientific studies related to cancer consistently emphasize that the likelihood of developing breast cancer rises with age among women. While this is a fact, it's worth noting that it has also given rise to misconceptions in society, leading to the belief that younger individuals are exempt from the possibility of being diagnosed with cancer.
The 19th volume of the Journal of Clinical Oncology contains an academic paper titled "Breast Cancer Incidence in South Africa," which challenges the misconception related to age and breast cancer. The paper states that there are around 19.4 million females aged 15 and older in South Africa who are living with a risk of being diagnosed with breast cancer.
Dr Peter Schoub, the Chair of the Breast Imaging Society of South Africa (BISSA), says young women experience more aggressive breast cancer that progresses rapidly and would be at an advanced stage by the time of diagnosis, increasing the risk of cancer spreading to other parts of the body.
Breast cancer is often erroneously linked to femininity, likely due to the association of breasts with women and the prevalent use of the colour pink as the symbol for breast cancer awareness. However, it's important to recognise that this connection is a misconception.
Nersan Govender, a Johannesburg resident, found himself bewildered when he received a breast cancer diagnosis. What he initially thought to be a minor pimple turned out to be a tumour, as revealed in the article "I am a male breast cancer survivor" on the Mediclinic website. The article states that only 1% of breast cancer cases occur in men.
The article further mentions that indications of male breast cancer include the presence of a lump in the breast or underarm region, redness or flakiness on the breast's skin, skin irritation, discharge from the nipple, and discomfort or an inward depression of the nipple.
The American Cancer Society (ACS) estimates for breast cancer in men in the United States from 2022 were that about 2,710 new cases of invasive male breast cancer would be diagnosed, and that 530 men would die from breast cancer.
According to the World Health Organization (WHO), the increasing adoption of risky behaviours such as smoking, the harmful use of alcohol, inadequate intake of fibre, fruit and vegetables and lack of physical exercise are major contributing factors to increased risk of cancer.
In an article titled "The Importance of Social Support for People with Cancer," Barbara Anderson and Caroline Dorfman emphasize that individuals who perceive a strong support system tend to experience an improved quality of life and overall well-being.
In times of a cancer diagnosis, having a network of friends and family members who can offer support equips individuals with the strength to navigate the challenges of stress, emotional upheaval, and the various demands associated with cancer treatment.
In such situations, it is crucial to recognize the dedication of both the government and leading NGOs in the fight against cancer.
Pink Drive, a health sector NGO operating in South Africa, describes its purpose as that of contributing “meaningfully towards preventing as many people as it can, from succumbing to breast, cervical, prostate and testicular cancer.”
The NGO’s primary focus is on citizens without access to reasonable care, and who reside in areas where health services do not reach. The organisation has mobile breast check units that also enhance their awareness reach-out programs in areas with little access to cancer care.
In June, this year, Minister of Higher Education, Science and Innovation, Dr Blade Nzimande, launched the South African Isotope Facility to fight cancer and advance research at the Ithemba Labs in Cape Town – marking an improvement in the health sector as far as cancer treatment is concerned.
We, at Image at Work, continue giving unwavering support to organisations at the forefront of the fight against the disease. We promote a culture of resilience and positive thinking in those fighting cancer. We also commit to using our communication channels to disseminate information that fosters awareness.