Vehicle Wrapping: The Cost-Effective Advertising Approach

Ever had a moment when you cringed at the thought of advertising expenses? Well, guess what, you've all it takes to have full control of your advertising without emptying your wallet. Ever come across the idea of vehicle wrapping? Maybe not, but you've seen it around. Vehicle wrapping is the in-thing in advertising. People love it because it's budget-friendly and eye-catching, and it can take your message to a bigger crowd, all thanks to its mobility.

History of vehicle advertising/ wrapping

During the 1880s, advertisements on trains became a thriving industry, transforming trains into mobile billboards to endorse numerous renowned brands of the time such as Kellogg (1906), Ford (1903), Sears & Roebuck (1886), and Standard Oil (1870). During this period, all ads were created through manual processes like hand-painting and stencilling, and this method persisted into the early 20th century.

In 1926, vinyl chloride, the chemical used in the production of vinyl wraps, was accidentally discovered by the Goodrich Corporation. Although vinyl chloride emerged as the preferred material for vehicle advertising, it remained accessible primarily to wealthier clients.

Wide audience reach

Did you know that if you have delivery vehicles or a fleet designed for various purposes based on the nature of your industry, you can put their mobility to good use? How do you go about it? Look, unlike a stationary billboard, having your branded wraps on your vehicles can get you in front of a much larger crowd who might be on the lookout for what you offer. Many potential customers might not have a clue about your brand, but every time your vehicles hit the road to deliver stuff or just move around town, that's a golden chance to get your name out there.

Taxi wrapping/ audience reach

Here is some crucial information that you may need to consider: a 2020 household Survey by SA Statistics found that taxis transport more than 15 million people every day. And it's not just any people; these are folks who are active in the economy and have a say in household spending decisions. These are the folks you want to keep immersed in your brand and everything that relates to it. Branded taxis are like super effective mobile billboards that you can leverage; exposure is at the core of every thriving business.

Cost-effective

If traditional advertising approaches entail ongoing expenses for promotion, you can turn to vehicle wrapping for being one of the most cost-effective advertising methods available. Once your vehicles are adorned with branding elements, they’ll go out there to spread the word about your brand for the entire duration of your promotions, or beyond, if you’re aimed at continuously promoting brand visibility. Every trip taken by your fleet presents an opportunity to engage potential customers, all without the worry of incurring additional advertising costs.

Spacious

Apart from being cost-effective, vehicle wrapping offers ample space for your messages or designs, allowing for detailed and highly visible presentations to the audience. There are no spatial limitations, enabling you to convey your brand comprehensively at a lower cost. Plus, unlike those other advertising spots where you've got a jumble of ads from different companies all crammed together, your brand doesn't have to fight for attention in a cluttered space.

Why wait? Bring those wheels to us and experience our exceptional branding services. We're thrilled to join you on your path to success. If you need attention-grabbing designs, we'll create, vinyl-print and apply them to your exact specifications. Our comprehensive vinyl package can fully wrap your vehicle, and with our precise kiss-cut, we can do vinyl sticker application to specific areas. Let's turn your vision into reality!