Nelson Mandela International Day: Continuing With Madiba’s Legacy

This year marks what would have been Nelson Mandela’s 106th birthday, with Nelson Mandela Day honouring his lifelong advocacy for equal rights. Mandela, also known as Madiba, is revered globally as a hero for his pivotal role in combating apartheid and promoting peace during South Africa’s transition to democracy.

Despite passing away over a decade ago, Mandela's legacy continues to inspire millions worldwide. The Nelson Mandela Foundation is urging people as usual to make a positive impact on those around them, emphasising that this effort can make a significant difference with minimal effort by focusing on those closest to us, especially those in need.

"In South Africa, the Nelson Mandela Foundation is focusing its 2024 Mandela Day work on its priority social justice areas—early childhood development, food security, and just cities," the organisation stated on its website. "Join us. It is still in our hands to combat poverty and inequality."

Madiba was initially said to have dedicated 67 years of his life to the pursuit of social justice, during his activism years, imprisonment, and presidency of South Africa. Although initially reported as 67 years, it was later clarified in 2009 that he had spent 65 years in the fight for justice since joining the ANC in 1944.

Nevertheless, the 67 Minutes campaign gained worldwide traction, overshadowing the correction and subsequently becoming the rallying for Nelson Mandela International Day.

Over the years, the 67 Minutes initiative has provided opportunities for people to engage in brief, action-oriented projects to serve their communities, such as donating to schools and orphanages and participating in cleanup efforts.

This year’s Mandela Day is celebrated under the theme: “It is still in our hands to combat poverty and inequity,” underscoring Mandela’s enduring commitment to social justice and human dignity.

At Image at Work, we fully support this year’s theme, which calls for collective efforts to uphold Mandela’s legacy, encouraging communities to collaborate and transform their environments into better places for all.

Happy Mandela International Day!