Laser Technology: Albert Einstein’s Hand in Branding Solutions
This year marks 69 years since Albert Einstein, the renowned German-born theoretical physicist, passed away on April 18, 1955. Despite his death, his influence on the world of science remains profound. His contributions even extended into the manufacturing industry, impacting modern industrial practices long after his time.
Have you heard of laser cutting technology in industrial manufacturing? It's a process that uses focused light beams to cut or engrave hard materials by burning, melting, or vaporising them, resulting in a clean, high-quality edge. Laser tech is also used as an artistic technique to engrave decorative designs on surfaces.
But where does Einstein's name come into play in the context of laser technology? To duck the physics jargon, Einstein was the one who theorised the underlying principles of lasers, which later became a reality when the Western Electric Engineering Research Centre (WEERC), in New York, developed the first laser in 1965. This machine was used to drill holes in diamond dies.
Later, more researchers took a similar approach, creating laser-based equipment to improve processes across various sectors. These innovations are rooted in Einstein's concept of "stimulated emission of radiation." It's no surprise that our practices in the marketing and branding realm are tied to this same foundation.
We also use laser in engraving and permanently marking a wide range of products, materials, and surfaces across multiple industries and markets. We engrave on a variety of materials including wood, ABS, Perspex, glass, leather, and many more.
This gives you a broad selection of surfaces to brand with your logo or any other specifics. It also expands the range of products that can be customised with laser engraving, such as tech accessories, awards, drinkware, office supplies and stationery.
Items that fit within these categories include things like pens, notebooks, diaries, water bottles, bottle openers, and cocktail shakers. Tech-related objects that we engrave include USB drives, powerbanks, portable speakers, and others. No list of engravable items would be complete without awards and trophies, which naturally involve personalised engraving for names and award categories.
Laser engraving is one of the methods for branding items used in corporate gifts and promotional events. This technique creates durable designs that are resistant to rubbing or scratching, giving your products a premium, lasting appearance.
To take advantage of this remarkable custom branding approach, we're nearby and ready to assist. Contact our team, and you can relax knowing we'll manage your project with accuracy and ensure you're satisfied with the results.
Next time someone asks if you know Albert Einstein, don't describe him as "an old man with a thick moustache and fuzzy hair." Instead, dodge the physics jargon and explain how we at Image At Work have used the fruits of his concepts to enhance the success of many businesses’ advertising and marketing efforts.
For laser cutting and engraving services, don’t hesitate to contact us.