How To Make Your Exhibition Successful
Exhibitions provide excellent opportunities to showcase what you offer to existing and potential clients. No matter how small or big your business may be, you need to promote your products and services. One thing is certain, your presence at an exhibit is not the only thing that matters – it’s also the impact your brand leaves.
While all the aspects of your brand are central to the day’s activities, consider ways to lure your visitors and make their experience worthwhile; this comes with the way you display your booth to make it outstanding.
If owning the spotlight is all you need, here are tips to enhance your exhibition experience.
Brand your marketing materials
Exhibitions come and go. People have a lot going on in their lives that makes them forget easily. How do you then ensure you linger in their minds after your first encounter with them? Some visitors have no time to stop long enough at booths, so consider branding your marketing items such as flyers, pamphlets etc that they can take and read later.
Make use of banners
Just like traffic lights, banners are inevitable at an exhibition. You cannot afford to be there without them. Make sure your brand and messages are clearly printed on your banners. This helps direct visitors to your booth for detailed information about your products and services. The beauty of banners also lies in their versatility and portability. They can be mounted either indoors or outdoors, and they are easy to carry around in small bags.
Declutter your booth
“After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.” – Frederic Chopin. In a bid to beat the competition and amass the spotlight, you may be tempted to want to put all your marketing material on display. This will not result in your perceived outcome. Instead, it will obstruct the essentials of your brand that you want to show. Keep it simple lest you confuse your visitors.
Offer freebies to visitors
Freebies cultivate familiarity and confidence in a brand or a product. They also make a moment cherishable, leaving a long-lasting impression that fosters loyalty to a brand. But don’t just give away plain products to your visitors. Offer custom-printed promotional items that bear your brand name and distinctive colours. The freebie strategy is a psychology game: it plants the urge to return the favour in recipients (of freebies).
Hold contests
Contests are a great way to lure visitors for engagement. Make sure you have small promotional items with you to give to winners in a contest. These may be custom-printed mugs or t-shirts bearing your logo, brand name and colours. This will enhance brand visibility given how people are in a habit of sharing their great experiences. Do not exclude other exhibiting businesses from contests. They may be seeing you for the first time and need your services someday. So do something remarkable that will make you the first option whenever they seek services you also offer.
Make your booth unique
Creativity brings about uniqueness in a competitive business landscape. Play around the uniqueness of your brand and find appealing ways to make your booth stand out. However, this does not stop you from borrowing ideas from other businesses. The internet is saturated with great ideas; you can extract some from other contexts e.g. how businesses like yours display in other countries. This will make your style different from common styles in your context.
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