How To Make Gym Facilities Attract Fitness Influencers
Ever seen how keen everyone is to be an influencer today? The content creation craze has gripped many, with the fitness space registering an increase in self-proclaimed fitness trainers. This development emerged with the lockdown (COVID) that kept people training remotely and sharing their experiences on various social media platforms.
BOOM! The lockdown was lifted, allowing people access to fitness amenities around their neighbourhoods. Content creation was never lifted though; it continues in gyms where content even looks more professional. This has become an opportunity to leverage for those running fitness businesses.
This form of content creation indirectly gives them platforms to freely advertise and market their facilities through content creators.
One thing is certain; some of these creators have found a niche in the marketing space where they’re paid to promote brands – turning themselves into ‘professionals’ with images to protect. To maintain their reputation, and continue churning out professional content, creators prefer well-maintained facilities that resonate with their brand values.
In this article, we delve into what content creators look for in a fitness facility to professionalise their content creation business. If you’re running a gym and eager to utilise marketing opportunities that content creators present, this article is tailored for you.
Equipment Maintenance:
Creators are businesspeople whose brand reputation determines their position and rates in the market - against their competitors. To keep their standards afloat, they operate in well-maintained facilities. They understand that the condition of equipment can shape perceptions, thus they always make sure to shun gyms with worn-out equipment like benches with torn covers and protruding foam.
These reflect poor standards that may cripple the value of a brand.
Avoid causing inconvenience for your clients.
Image at Work offers top-notch upholstery repair services. We specialise in covering your equipment, restoring its comfort, and revitalising its appearance. Our process involves filling the interior with premium upholstery foam and polyester fiber (dacron) to achieve a softer and more rounded look, ensuring the desired level of comfort.
Display Graphics:
Wallpaper backdrops or banners are also essential to content creators. Gym walls adorned with fitness-themed wallpapers elevate an establishment to higher standards, setting it apart from the competition and communicating its unique identity. These may bear images of professional and well-built fitness models or motivational texts, giving out a sense of professionalism to the creator’s followers. Dull gym walls cannot enhance content quality that is inspiring and fascinating to the audience.
Inject a burst of motivation into your clients' experience with Image at Work's vibrant and lively custom banners. We offer budget-friendly, top-notch indoor and outdoor display options through PVC banners, featuring vivid colours and inviting designs that are sure to inspire both existing clients and potential prospects.
Signage:
Feeling clueless about social conduct can be quite embarrassing, especially for those who tend to be introverted and find it challenging to ask for guidance. This is where signage becomes invaluable, as it can effectively caution or alert individuals to common pitfalls. Signage also serves a practical purpose in providing directions within a gym and demonstrating the correct use of equipment to prevent or reduce injuries. Establishments with clear signage are perceived as professional, fostering a sense of orderliness and concern for customer well-being. Content creators appreciate associating with such professionalism, as it enhances their credibility and how they are perceived by their followers.
At Image at Work, we prioritise our clients' needs by crafting solutions tailored to their challenges, putting ourselves in their shoes. Our goal is to offer expertly designed directional signage for your facilities, improving mobility and facilitating various activities with ease.
Staff Uniforms:
Some content creators like featuring those around them in their videos, mainly because the gesture humanises their content – this includes gym workers. Although usually brief, the little time accorded becomes an opportunity for the workers to promote the gym. The workers must look presentable to make it into the content. Providing them with branded uniforms makes them look professional, enabling them to maintain a consistent brand image. A gym with a presentable workforce is associated with high standards that content creators lean on to maintain an aura of professionalism in their content.
You’re certainly aware that we specialise in providing high-quality apparel. Whether it's t-shirts, hoodies, pants, or any other garment you envision for your team, we offer customisation options to align with your brand identity. This can be achieved through various branding solutions we offer. Our services include dye-sublimation, silkscreen printing, and embroidery, tailored to your preferences or the material you select.
Don't fall behind in the fitness industry; stay current and recognise the influence of content creators in your field. Establish a dynamic and professional space that attracts influencers to market your facility for free. Partner with Image at Work, and together, we'll work hand in hand to create an appealing gym environment that captivates fitness influencers or content creators. Link to get in touch with us