Packaging Goes Beyond Boxes: Alternative Options to Consider

Packaging is not a new concept; rather, it has evolved over time – from simple animal skin pouches and basic cardboard boxes to the sophisticated packaging styles we see today. Originally designed to protect and store items during transportation, packaging now also serves as a powerful marketing tool for enhancing brand visibility and awareness.

In the past, packaging in the commercial sector typically consisted of plain cardboard boxes. However, with the evolution of packaging, businesses now embrace customisation, using a variety of designs and materials to create visually appealing packaging. In this article, we will explore the different types of packaging and their distinct functions.

Custom Tote Bags:

These bags have become common among women. They’re versatile and practical, used for everything from errands and shopping to work, school and travel. They function as walking billboards, providing continuous brand exposure to a wide audience. Their repeated use helps reinforce brand recognition and build loyalty, making them different from other kinds of branding that are used briefly and discarded.

Drawstring Bags:

They can be used to package a variety of items, including grooming items, health and beauty products, and glassware. Drawstring bags are also a good option for businesses looking for reusable packaging. Including custom printed drawstring bags in your packaging strategy offers creative opportunities for brand promotion. You can place your products in a branded drawstring bag and then pack them inside a box for shipping.

Hairdressers and beauty therapists frequently use the bags for their products, and constantly having your brand in their presence creates brand loyalty. As these professionals frequently have house-calls arrangements, they can pack their tools in the drawstring bags, promoting your brand wherever they take their items. 

For pharmaceutical companies that sell gym supplements, packaging them in custom-branded drawstring bags can be a great idea. These bags are useful for individuals to carry their gym essentials, providing an opportunity for the brand to be seen by people who could benefit from its products, thereby increasing brand visibility and promotion.

Gift Bags:

Gift bags are commonly used for packaging, especially when presenting gifts as they offer a versatile, eco-friendly option that can be customised with branding and design to spice up the overall presentation of a product or gift, making them suitable for retail stores, special events, and corporate promotions. Branded gift bags become a mobile advertisement, spreading your message and logo to a wider audience. The excitement associated with gift opening can boost brand loyalty, as the brand becomes a part of cherished memories.

Custom Box:

These boxes are significant in packaging because they allow businesses to not only protect their products but also actively promote their brand identity, elevate customer experience through unique design, and create a distinct impression by tailoring the packaging to perfectly fit their product and brand image, ultimately leading to increased customer loyalty and brand recognition. Their aesthetic appeal makes them practical, encouraging recipients to hold on to them for continued use. This, in turn, creates subtle brand loyalty.

Custom boxes have become a key element in a social media trend where businesses partner with influencers to promote their products or brands. This trend, commonly referred to as the "unboxing" trend, involves influential figures participating in campaigns to help brands expand their reach to a broader audience.

Conclusion

Packaging is essential not only for the presentation of gifts or products but also for boosting brand visibility and extending reach. While custom boxes may be a great way to maintain consistency, you can also explore alternatives like tote bags, gift bags, or drawstring bags to mix things up.

If you're looking to elevate your packaging, get in touch with us. We offer a variety of custom branded packaging solutions to suit your needs.